Storm Concept

The Concept redefines how core and cover combinations tackle challenging lane conditions, delivering a level of control and consistency that reactive balls alone often can’t achieve. Its ARC™ Pearl Coverstock acts as both the engine and the tires, gripping the lane to create continuous, predictable motion through the pins while the Radius Weight Block keeps the ball on line without locking up. Designed for situations where bowlers traditionally reach for urethane, the Concept shines on short patterns or flat, demanding conditions—anywhere you need a smooth, controlled reaction rather than a sharp backend hook. The Concept maintains consistent motion across the lane, carrying through the pins for strong, lively action. Designed as a two-piece ball with a thick resin shell, the 14-16lbs combine the smooth, predictable qualities of urethane with the versatility and driving power bowlers expect from a modern reactive ball.

Don’t just take our word for it—watch the Concept in action and see how it delivers urethane-style motion with unmatched consistency, control, and confidence.